From Concept to Creation

From Concept to Creation

Custom Designing the Perfect Ring with Concept Jewelry Design Inc.


The Process


The Concept

Starting with direction is not always necessary but certainly helpful. With the internet and social media at our finger tips, many clients have done research and/or have been collecting inspirations from beautiful rings and gemstones. From these images, we are able to identify key elements of design that the client is commonly drawn to, to help “narrow” the vision. Rather than copy, we prefer to take inspiration from images to help the client create a one-of-a-kind piece, a concept that reflects their personality and lifestyle.


The Budget

A common yet impossible question we are often presented with is “what cost am I looking at to custom design?” As you would expect, a designer piece or custom crafted ring is typically going to cost a bit more than a mass produced piece. The reason for this is that the quality of craftsmanship and the attention to detail is going to be extremely higher. This is often why people are coming to us in the first place. Once we have a design direction and gemstone option narrowed down, we can begin to present cost options in metals and gemstone size and quality. We always do our best to help our clients stay within their budget. We do not charge for our design time and expertise, and will never sacrifice the quality of craftsmanship. A quote is then presented prior to moving forward with the design image.


The Design

I always tell my clients that custom design is a “leap of faith” to some degree…but so much FUN! Once all the design details and budget have been determined, we then present loose gemstone options allowing the client to choose their favorite in shape, quality, size and price. From here we present a CAD (computer aided design) image and/or sketch for the client’s approval. Minor design changes are made (if required) at this point. If you are not confident with the image alone, we would present the wax model for you to get up close and personal with.


The Craft

The design is only the beginning in developing a beautiful ring. It is the final steps of a goldsmith’s craftsmanship that truly unveils the essence of the design. The quality of craftsmanship is critical to us. We take pride in only working with Canada’s premier goldsmiths to create wearable art that our clients will enjoy and appreciate wearing for years to come. Once the design has been approved we typically like approximately 4-6 week to complete depending on the difficulty of the piece. The more time given the better, however we have been able to rush things through in times of need.

For a consultation of a new piece or to breath new life into an existing heirloom, call or visit Concept Jewelry Design.

Concept Jewelry Design Inc.
#120 – 20 Perron St.
St. Albert, AB
T8N 1E4